Friday 10 March 2017

Task 6: Independent Cinemas

There are a variety of independent cinemas in the UK, where many of them release a variety of different film genres.
  1. The Rio - (Burnham-on-Crouch)
  2. Chelmsford Civic Theatre - (Chelmsford)
  3. Saffron Screen - (Saffron Walden)
  4. Flicks at Clacton - (Clacton)
  5. Movie Star - (Canvey Island)
  6. Genesis - (London)
  7. The Rex - (Berkhamsted) 
  8. The Electric - (Birmingham)
  9. Hyde Park Picture House - (Leeds)
  10. The Grosvenor - (Glasgow)
The Rio
1. The Rio cinema do show only independent films. For example they are showing Singin' in the Rain, Elle and Free Fire at the moment, all of which are indie films therefore making them secular in comparison to multiplex cinemas.
2. Audiences for the Rio films are for a much older audience. Majority of their films basically have mature themes involved which make their films for an older audience. Also, their primary audience for their films would be aimed towards those who enjoy independent films over mainstream films. 
3. The Rio cinema differs from the multiplex cinemas as this one focuses on the showing of indie films, where as cinemas like Cineworld and Odeon only show films that have big budgets and are labelled as a mainstream film. They also label their seating arrangement as if it is the layout of a theatre. Prices within this cinema are shown below, this cinema has got lower prices in comparison to a multiplex cinema as the only films they show is from a smaller company and didnt spend as much on their production therefore their ticket prices aren't exceedingly high. 
Full£6.00
Snr Citizen£5.00
Student£5.00
Disabled£5.00
Unwaged£5.00
Everyman Cinema 
1. Everyman is an independent cinema, however it attracts people due to their showing of mainstream films which vary from romance, horror, adventure and action. 
2. As this cinema shows a variety of different genres, it does attract a vast amount of people, however it does focus more on those that want a memorable experience as it isn't like a normal cinema, as it has bars, sofas/recliners, and waitresses that serve audiences to their seats. This cinema focuses on attracting for date nights and an older audience. 
3. This cinema is different to others as it has the incorporation of cinemas. As well as this it provides access to order food from their seat during to the film and this is delivered to them immediately. However this luxury does make watching an ordinary more expensive compared to in a multiplex cinema. For example ticket prices consist of being between £9-£20 depending whether you go on the night/weekend of release or on an ordinary day. Saffron Screen
1.Saffron screen have all types of genres which attract a larger audience, although they have both indie and mainstream films, this allows for a range of different genres. For example there show The Lego Batman Movie which is labelled as kids and family.
2.Linking with The Lego Batman Movie being the genre of kids and family, this film alone attracts a wider range of audience in comparison to the film Logan. This will attract an older audience due to the themes within the film, therefore they don't have a specific audience member, they will get a range of people visit their cinema. 
3. Saffron Screen compared to a multiplex cinema like Vue or Odeon, they manage to engross a wider audience by showing a range of both indie and mainstream films. One thing that they have that is different from other cinemas is that they had a day showing ticket which is from £4.50-£6.00 depending on you age and in the evening their prices range from £5.70-£7.90. 
Greenwich Picturehouse
1. This cinema has a variety of genres however it doesn't focus on horror/thriller films, more on the films that people can visit as a family, or those within groups. They have films such as Logan and Beauty and The Beast, which are films for a lot of different people. 
2. With Greenwich Picturehouse it attracts a wide range of audiences, however it does offer family films as well as price packages for families. As well as this it does intrigue those of a younger age however focuses on an older audience. 
3. This cinema isn't widely different compared to multiplex cinemas as their ticket prices are almost the same as the odeon, instead of having extremely high or low rates. For example this cinema has prices of £6.50 for a child and £9.50 for an adult. 
Movie Star
1. Their range of films that they show are limited however their majority of films that they show are mainstream. Therefore these films are more widespread enhancing their chance of receiving an audience. 
2. Movie Star attract an audience that wish to watch a film for a lower price. However they do incorporate more offers for kids, attracting a younger audience. This is due to them offering kids club films, a long with a low rate for the ticket. 
3. This cinema is different compared to a multiplex as their prices are a lot lower compared to some cinemas. For example their prices for Beauty and The Beast on their release dat is £4 for both adults and children. They also offer the deal of Monday-Thuesday £3 a ticket for any age. 
Genesis 
1. Genesis show a range of films within their cinema, however the majority of them are mainstream films, for example they are showing Logan (which is a marvel film), Moonlight which won the best picture award at the Grammys and The Lego Batman movie.
2. Genesis audiences for their films that they show would be a variety of groups of people, for example Logan attracts specific superhero film fans, as well as those from ages 14-50. In comparison they are showing Beauty and the Beast within this cinema and this attracts those from a younger age, around 4. 
3. This independent cinema is the closest to the multiplexes as they show mainstream films that is shown daily in a multiplex cinema. Prices within genesis are a lot more compared to the ordinary film, as a child ticket and an adult ticket is the same price which is £14. They also do an offer which is 2 adult tickets as well as a Prosecco bottle for £48. They also charge booking fees which is £1 for 2D experience and £2 per ticket for 3D. 
The Rex
1. As for the Rex, they show mainstream films that have been released for a couple of months as well as independent films, such as Fences, Christine, La La Land and Hidden Figures. 
2.Audiences for the Rex are different compared to multiplex audiences as they aim towards those of an older audience, for example the majority of their films are rated 15 and 18, and there are minimal films with a rating of U. 
3. This cinema differs from the original multiplex like Odeon and Vue as they don't just show mainstream films, they show indie films as well. However their seating arrangement is extremely different compared to other cinemas as their is a bar within the arena, as well as seats upstairs and chairs around tables. The prices for the independent films consist of £6.50 to sit downstairs and £10 upstairs. 
The Electric
1.The Electric cinema is an independent cinema with a range of genre of films such as adventure, romance and animation. For example they are showing Elle, Beauty and The Beast and Logan as well as indie films with other types of genres such as drama and road movies. 
2.The typical audience for this cinema is a range, as they have films that anyone of any age can watch, however their films do dominate the age of over 12.
3. This cinema isn't completely different from a multiplex cinema as they do show mainstream films however their pricing is £14.30 for any type of customer and this was for a mainstream film (beauty and the beast) where as for an independent film it is £9.50 for a standard ticket and £6.50 for a member. 
Hyde Park Picture House
1.The genre of their films all types, incorporating a few independent films, although their most popular viewings are mainstream films such as Finding Dory and The Jungle Book. 
2.Linking with the previous films, they do show a majority of films that a younger audience can view, these films have been released for a long period of time, however they are still showing intriguing a larger audience to go to this cinema. 
3. The pricing for Moonlight which is a mainstream film is of a low pricing and tickets range between £5.50 and £7. This cinema is different from mainstream especially with the pricing, as this film is normally £9 in a multiplex cinema. 
The Grosvenor 
1. The Grosvenor in glasgow again have both independent and mainstream films. Their genres are a range for kids and family, adventure and animation. However they don't have a lot of horrors/thrillers. 
2. Due to them not showing a lot of films with obscene pictures in, they attract a wider audience, for example they incorporate kids into their showings. They have a showing where people can take babies. 
3. This cinema is different to a multiplex as the have lower prices for regular seats, however you can choose whether to sit on a sofa for a viewing which is £15 a ticket. 

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