Task 7: Audience and Cinema Going Statistics

What days do audiences go to the cinema?

The most popular month for audiences to go to the cinema within 2015 was December, although this as well as in 2014 was the most popular month to go the cinema, 2015 had admissions of 171.9 million people.

What are the most popular genres and what was the top film in each of these genres?

Action: Spectre
This was the highest earning genre of 2015 taking 30% of the box office from a previous 9%.
Animation: Minions
Sci-Fi: Star Wars: The Force Awakens
Comedy: Pitch Perfect 2
Drama: Fifty Shades of Grey
This genre was rated the highest proportion of release rated at 26% but only taking 10% of box office earnings. 

How do audiences hear about films?

There are a range of aspects that the production companies and distribution companies come up with in order to promote their film to the best of their ability. There are several ways that the audiences hear about the films which are press releases, advertising campaigns as well as trailers, merchandise, franchising, media and interviews with people involved with the film. Media is significant as it is a powerful foundation to showcase their film. Linking with the interviews and social media, the people involved within the film can sometimes release information or insights into what is to come. As well as this, if their is an actor that is in the film they usually have a lot of fans which allows many people to be engrossed in their film with their popularity.
Do audiences prefer US, UK or other nationality films?

29% of films that were released in 2015 were from the US and these films had 51% of the box office earnings and UK films shared 45% of the box office earnings. 

Do audiences like 3D films?

34 3D films were released in 2015 within the UK and they received a total of £137 million, which was 11% of the takings in the box office. Many of the most popular films released in 2015 was also available in 3D such as Star Wars: The Force Awakens as well as Minions and Inside Out.There has been a growth in watching films in 3D and IMAX allowing for an extended coverage to include data on large format 3D box office gross, which would be generated for the first time.
What other ways do audiences watch films besides from the cinema?

Instead of only going to the cinema to watch films, there are various different ways that these can be watched. For example on DVD, BluRay, TV streaming, Catch-Up, Instant Video (Netflix, Amazon Prime, Google Play Movies). There is availability of films in things named as Physical and Digital video, which represent either the physical copy of DVD that can be watched on a TV or PC, or a digital video would be watched on a smart TV, a wireless device (mobile phone/tablet) or a PC. A digital video is only available to be used by internet users, and many of these films would be watched via a membership. Subscription services accounted for almost half of online film revenues and digital rental revenues rain higher than those of digital retail. In 2015, 34% of adult internet users watched or downloaded films or television programmes online at least once a week. Apple and Netflix retained their position of the highest earning digital video in this year.
Who do audiences go to the cinema with?

In 2015, 15-24 year older made up 29% of the largest proportion of the UK cinema audience. As well as this, in 2015 their films were dominated by a male audience who made up 51% of total cinema attendees, some films did attract a substantial amount of one gender as opposed to the other.  When people go to the cinema they often go with their social group which will most likely be around the same sort of age, or people will attend with family members which generally have a range of ages. As well as this there are audiences such as disability and ethnicity.
When and where are most audiences likely to go to the cinema?

2015- 97% of all screens in the UK were located in town or city centres, 'edge of centre','out of towns' or suburban locations. The largest increase was seen in 'out of town' cinemas, where there were 78 new screens and an increase in provision which was 5.8% compared to 2014. The South East had the largest number of multiplex screens as they have 436 in 2015 which was four more than London. England had a total of 75% multiplex screens. The most popular month for the cinema in 2014 and 2015 was December, however the most common months across the year was February, June, July, August and October. The most popular cinema within the box office UK in 2015 was Odeon, Cineworld and Vue.